Tag: newfront

  • How Twitter Blended Education with Entertainment at the 2019 NewFronts
    B-to-B Events

    Twitter Woos NewFronts Advertisers with Surprise, Delight and Design

    It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings […]

  • Twitter Shakes up the NewFront Format With Experiential Touchpoints
    B-to-B Events

    Twitter Showcases its ‘Bold, Human, Electric’ Brand With a Dynamic NewFront

    For a second consecutive year, Twitter held a digital content NewFront to showcase its programming to key media buyers, brands and press. But for the social media titan, this year’s event, held April 30 at Terminal 5 in New York City, felt like a whole new experience. With a focus on video and live-streamed content, […]

  • Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value
    B-to-B Events

    Oath Newfront Uses Popcorn, Parkour and Street Vibes to Showcase Brand Value

    Let’s face it: upfront and newfront events can be pretty stodgy affairs. Advertisers, media buyers and business partners typically congregate in a theater for an hour or two to digest formal presentations and executive speeches, with perhaps a performance or two and a reception post-event. But for Oath, a company that nine months ago formed […]