Tag: Mosaic
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Advertorial
The Value of Experiential: Inside EventTrack 2018
ON DEMAND WEBINAR - Get a rundown of EventTrack 2018, the longest running and most comprehensive annual research on experiential and event marketing on the planet
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B-to-B EventsWhy Oracle’s Quest to Evolve OpenWorld May Transform All B-to-B Events
What began in 1997 as one of the first corporate tech events, Oracle OpenWorld shares credit with a handful of other brands for the rise of b-to-b experiential marketing, the standardization of the annual conference format—and, most of all, the emergence of the proprietary mega-event. Now comes a new chapter as the tech giant’s event […]