Tag: mobile tour

HBO Max knows that perhaps no one appreciates free swag more than a college student. So to celebrate the new HBO Max Original show, “The Sex Lives of College Girls,” that premiered on Nov. 18, the brand launched a mobile pop-up tour for collegiate crowds to revel in partner samplings and touchpoints that brought the […]

To celebrate its 10-year anniversary and bring together its community offline, subscription cosmetics service Ipsy hosted a “Glamiversary” Oct. 9-10 at Hudson Yards in New York City. Featuring activations by more than 15 partnering brands, the experience offered samplings and mini beauty services to a build-your-own Glam Bag station with bags held in an oversized […]

We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events.

They say if you don’t use it you lose it, so to keep underserved kids engaged in learning and prepare them for the upcoming school year while they’re on summer vacation, Save the Children has taken its youth reading campaign on the road. With help from brand partners T.J.Maxx, SC Johnson and Nickelodeon, the organization […]

The average consumer can’t distinguish between wild and cultivated blueberries, if they recognize that there are two types at all. Maine-based frozen fruit brand Wyman’s is on a mission to change that with help from two alumni of the Oscar Mayer Hotdogger and Planters Peanutter brand ambassador programs. The 147-year-old family-owned company is marking its […]