Tag: mobile tour
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B-to-C EventsExperiential Sampling: Five Brands Savoring the Comfort Food Trend
Comfort fare was named a Top 10 food trend in the 17th annual What’s Hot Culinary Forecast earlier this year, and brands have since activated tours that offer warm, savory samples and a healthy dose of engagement. From pasta to pesto, check out some recent comfort food campaigns that cooked up appetizing results on the road. […]
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B-to-C EventsMonthly Pulse Survey Results: Mobile Tour Trends
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in July for an update on the mobile tour space, which is cruising through a busy season.
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B-to-C EventsOscar Mayer Rebrands the Wienermobile After 87 Years on the Road
After 87 years tooling around as America’s favorite hot dog on wheels, the Wienermobile is no more—at least in title. Oscar Mayer announced May 17 that the vehicle has been renamed the Frankmobile to tout the brand’s 100-percent Beef Franks while debuting a new recipe. Let the nomenclature debate begin. Famously staffed by rigorously trained […]
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B-to-C Events‘Marie Antoinette’-inspired Makeup and Hair Glow-ups Drive Buzz for PBS’s New Show
France’s last queen, Marie Antoinette—known for her style, excess and scandal—is the focus of PBS’s new period drama series, telling the story of how she navigated royal life in Versailles.
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B-to-C EventsInside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’
We all think our pets are the best in the world—and we’re all right. It’s a sentiment PetSmart tapped into leading up to the Super Bowl in a season-long campaign aimed at fueling the connection between consumers’ love of pets and their passion for football.