Posts tagged with ‘hot property’
Field Report: Everything We Experienced at Netflix House Philadelphia
Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground where lights, cameras and calls to action transform superfans into the heroes and villains from their favorite films and series. The fog is thick, the plots love twisting, and the rivalry is real. Welcome, outcasts, pirates, demon hunters and debutantes…...
Hot Property: Eight Ways to Activate a Night Market
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night...
SEPHORiA 2024: How Sephora Transformed a Flagship Event into a Global Property
Sephora’s flagship event was always meant to travel to different U.S. markets, and this year, SEPHORiA made its way to Atlanta for the first time. From Sept. 27-28, the brand welcomed fans, influencers, brand founders and its own leadership to celebrate all things beauty and explore industry trends and innovations. For beauty superfans, it was...
Hot Property: How the Hamptons Became a Hotbed of Experiential Activity this Summer
Just like hordes of well-to-do New Yorkers, several brands swapped the city for the coast this summer and escaped to the Hamptons, a collection of wealthy hamlets located on Long Island. The locale has historically attracted some ultra-high-end fashion houses, but 2024 brought other types of brands into the mix, too, including Sparkling Ice and...