Tag: health security
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B-to-C Events
As Major Festivals Drop Pandemic Protocols, the Event Industry Faces New Opportunity
Coachella and Stagecoach music festivals made a statement this week by dropping their COVID-19 vaccination and testing requirements for 2022. The change comes after both events were completely cancelled for the past two years due to the pandemic, and as state and local governments across the country consider rolling back pandemic-era mandates like masking. Stagecoach […]
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B-to-B Events
How Salesforce is Embracing Safety, Tech to Elevate its Dreamforce Event
Salesforce’s Dreamforce returned Sept. 21-23, at Moscone Center in San Francisco, one of the city’s largest in-person events held since COVID-19 began. Themed as a “global family reunion,” the hybrid event offered panels hosted by Soledad O’Brien, cinematic live broadcasts, entertainment, including a performance by the Foo Fighters, celebrity speakers Will Smith, Jason Sudeikis and […]
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B-to-C Events
Five Tips for Developing a Robust On-site Health Security Plan
When the industry bounces back (and it will), having a solid on-site health security strategy will be paramount. And we’re not just talking about placing some extra hand sanitizer stations around the event footprint and calling it a day. Whether it’s a live experience for two or 2,000, robust policies and procedures will need to […]
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B-to-C Events
Reopening Lessons from the Sports World: Supercross Finishes its Season
After a forced hiatus in mid-March due to COVID-19, Monster Energy AMA Supercross resumed made-for-TV-only racing on May 31 at Salt Lake City’s Rice–Eccles Stadium. The reopening plan included mandated prescreening and testing, PPE, sanitization efforts, social distancing, and a partnership with Alpinestars Medical Unit, which assists on-site. Even though there are no spectators, each […]



