Tag: Grammys
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B-to-C EventsExperience Design: Absolut Creates a Lime-Inspired Oasis Before the Grammys
The 2018 Grammy Awards featured performances by some of the country’s greatest musicians, but Absolut’s pre-Grammy event at an intimate music venue in downtown Manhattan was an experience design showstopper in its own right. To promote its Absolut Lime product and celebrate Open Mic Project campaign, the brand and content partner Spotify on Jan. 25 […]
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B-to-C EventsCiti’s Intimate Year-Round Concert Platform Takes Over Grammy Week
What began as a curated entertainment platform to give cardmembers access to concerts that have traditionally been reserved for industry insiders at Grammy Week has evolved into into a year-round program for Citi and partner Live Nation. The event series, Citi Sound Vault, offers Citi cardmembers unrivaled access to top artists in intimate venues. This year’s program, which kicked off during Grammy […]
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B-to-C EventsThe Points Guy’s Pre-Grammys Event Takes Attendees on an A/V Journey to Four Countries
Like travel, music can transport people to another place and time, a concept that served as the underpinning of the strategy behind The Points Guy’s pre-Grammy Awards event on Jan. 23 in New York City, hosted in partnership with Starwood Preferred Guest. The travel guide platform leveraged one of the biggest pop culture moments of the […]
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B-to-C EventsCiti Unlocks an Intimate Concert Series for Cardmembers
How the Citi Sound Vault delivered exclusive music experiences during Grammy Week Citi, during Grammy Week in L.A., launched Citi Sound Vault, a live music concert series that gives Citi cardmembers exclusive access to performances by major artists in intimate venues, as well as meet and greets and backstage access. The first Sound Vault […]