Tag: Fortnite
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B-to-C EventsVerizon Designs 5G Stadium in Fortnite for Super Bowl Fans and Gamers
In a typical year (remember those?), the Super Bowl is an opportunity for brands to showcase their experiential marketing chops on the ground for enthusiastic sports fans. But thanks to the pandemic, only 25,000 attendees (plus another 30,000 cutouts to fill seats) were allowed on location in Tampa’s Raymond James Stadium for Super Bowl LV […]
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B-to-C EventsFortnite’s First-Ever World Cup Event Activates Esports for the Whole Family
As the Fortnite Fan Festival began to wind down on the afternoon of July 28, a crowd of approximately 18,000 began to file into New York’s Arthur Ashe Stadium in Flushing, Queens, for the first-ever Fortnite World Cup solo competition. One hundred highly skilled players, whittled down from an eye-popping 40 million participants across 10 […]
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B-to-C EventsEmotes, Ballers and Pickaxes: Our Editor Glides into the Fortnite World Cup
It’s no secret that Gen Xers like myself, who never quite took to the video game world as a kid, require a tutorial or two (or 10) detailing the inner workings of the myriad esports titles captivating younger generations today. So, when it came time to cover the first-ever Fortnite World Cup at Arthur Ashe […]