Tag: Experiential Marketing Summit
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B-to-C EventsEMS 2018: What You Missed On Day Three
You know how we do it at EMS… we finish strong. Day three of EMS at the Marriott Marquis in San Francisco was jam-packed as ever with experiential insights, including fireside chats from Dell and EA Sports, two master classes, speed briefings and 28 total sessions, all wrapped with a closing general session on industry […]
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B-to-C EventsEMS 2018: What You Missed On Day Two
Day two of EMS in San Francisco began with the 5K run at 6:30 a.m. for the early risers who like to combine networking with fitness. If you partied too much at the Ex Awards the night before, you had until 9 a.m. to gear up for the first general session at the Warfield Theatre. […]
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B-to-C EventsEMS 2018: What You Missed On Day One
Aaaaaand we’re off! The 2018 Experiential Marketing Summit (May 14-16) kicked off Monday in San Francisco. And whether you’re a first timer or an EMS pro, there’s plenty new to experience this year. For the first time in its history, EMS sessions, events and workshops took place across not one, but two venues—the Marriott Marquis […]
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B-to-B EventsTwitter Head of Global Events: ‘You Are Where Story Meets Experience’
Each year, the Experiential Marketing Summit gives attendees a chance not only to rub shoulders with industry thought leaders and experiential gurus, but to glean meaningful insights from them.
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B-to-B EventsEMS 2017: Adobe’s Five Pillars of Experiential Marketing
Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We […]