Tag: events for kids
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Field ReportFrom Scent Bars to Bakeshops, Build-A-Bear Goes Fully Immersive in Orlando
Experiential retail has been at the heart of Build-A-Bear Workshop since its first location opened in St. Louis in October 1997, inviting consumers of all ages to stuff and personalize their own furry friends.
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The Brief RoundupThe Brief: Flavor Interventions and Death Predictions
This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.
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B-to-C EventsPhoto Tour: Inside the Family-friendly Lego x Nike ‘Built to Ball’ Experience
Bricks and kicks collided last weekend at Lego and Nike’s Built to Ball experience in New York, where EM was on-site to scope out the scene and toss a few layups inside the basketball-themed playground. The co-branded activation, hosted Sept. 12-14 on the pier at Brooklyn Bridge Park, showcased the new Nike x Lego set […]
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B-to-C EventsFamily-friendly Events: Three Lessons from Crayola’s Colorful Pop-up ‘Reunion’
Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s […]
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B-to-C EventsCCM Hockey House: Five Tips on Leveraging Private Homes for Experiential Activations
A hockey-themed activation usually involves some kind of slapshot challenge, putting the participant in pro players’ shoes… or skates.