Tag: Event Marketers
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B-to-C EventsHow Chevy is Making a Difference Among Girls with its Soccer Sponsorship
Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of […]
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B-to-B EventsHold the Phone: Our Picks for Best Booth Experiences at MWC Barcelona 2019
Everything about MWC Barcelona is larger than life. The annual trade show, formerly known as Mobile World Congress, this year entailed nearly 30 acres of exhibition and hospitality space at Fira Gran Via and 2,400 participating companies.
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B-to-C EventsHBO’s #ForTheThrone Campaign Inspires Fans and Brands to Celebrate ‘Game of Thrones’ Final Season
It’s safe to say that the eagerly anticipated premiere of “Game of Thrones'” eighth and final season is a significant cultural moment. So, it’s no surprise that brands have jumped aboard the dragon wagon to capitalize on the hype. From a search for icy-white Mountain Dew cans that reveal Arya Stark’s kill list when chilled […]
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B-to-C EventsThe Wait is Over: Behold, the 2019 Ex Awards Finalists
The editors of Event Marketer announced the 2019 Ex Awards finalists, the best experiential marketing campaigns of the year produced by the most innovative brands and agencies.
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B-to-C EventsStunts: Taco Bell Canada Fans Trade a Drive-Thru for a Slide-Thru on the Slopes
Taco Bell is known for creating clever activations for its enthusiastic millennial and Gen Z fan base. It has held an exclusive dinner in its top-secret test kitchen, hosted Airbnb sleepovers in its restaurants and, recently, it erected a billboard that literally dispensed piping hot nacho cheese. Taco Bell’s latest stunt lives up to its […]