Archive

Tag: Event Marketers

  • Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship
    B-to-C Events

    Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship

    For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated […]

  • Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con
    B-to-C Events

    Jack in the Box’s Crave Van Takes Sampling Up a Notch at San Diego Comic-Con

    There are sampling events where brand ambassadors dutifully distribute flavorful bites and tasty tidbits to passersby. And then there are those that take it up a notch, like Jack in the Box, which literally crashed into San Diego Comic-Con this year with Jack’s Crave Van, featured in recent ads for the brand, plowing through a […]

  • Lessons in team-building from the Bloomberg Square Mile Relay
    B-to-B Events

    Six Lessons in Team-Building From the Bloomberg Square Mile Relay

    Like most other foot races, the Bloomberg Square Mile Relay, which took place in NYC’s financial district this past May, was about competing for the top spot and taking home the coveted trophy. But for the 70-plus teams that competed in this year’s event, mostly from the city’s leading financial firms, it was also an […]

  • how american express became a 'hero' for festivalgoers at Panorama
    B-to-C Events

    Q&A: How American Express Became a ‘Hero’ for Festivalgoers at Panorama

    Armed with a two-story hospitality experience, nine lifestyle influencers and an old school vibe, American Express once again rocked New York City as a sponsor of the Panorama Music Festival, held this year July 28-30 on Randall’s Island Park. The brand returned to the festival for a second year with a two-pronged strategy aimed at […]

  • Six B-to-B Event Insights from Year Two of eBay Open
    B-to-B Events

    Six B-to-B Event Insights from Year Two of eBay Open

    With its Fill Your Cart with Color campaign as a backdrop, eBay hosted for a second year its largest seller event, eBay Open, at the MGM Grand Las Vegas, July 25-28. The event grew nearly 50 percent year-over-year at 1,400 seller-community attendees, and evolved from 2016 thanks to a stream of feedback—mirroring the backbone of […]