Archive

Tag: Event Marketers

  • Millennials_stock
    B-to-B Events

    Six Ways to Engage Millennials at B-to-B Events

    How to capture mindshare among the up-and-coming conference attendee base   Look around just about any b-to-b conference today and you’ll see the man buns, high tops and fresh faces of the millennial generation among the attendees. But don’t be fooled by their casual air. This group of people comprises one-third of the American workforce, […]

  • Citi Promotes its Prestige Card With a Curated Dining Event
    B-to-C Events

    Citi Treats Cardmembers to a Curated Dining Experience at One World Observatory

    It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint. […]

  • Dating App Bumble Hooks New Yorkers With 'The Great Catch' Food Truck Experience
    B-to-C Events

    Dating App Bumble Hooks New Yorkers With ‘The Great Catch’ Food Truck Experience

    Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought the app’s new feature to life by playing on the concept of catfishing, which entails […]

  • Tractor Supply Company Brings the In-Store Experience to Life on a Family-Friendly Mobile Tour
    B-to-C Events

    Tractor Supply’s Family-Friendly Mobile Tour Brings the In-Store Experience to Life

    Fun games, an essay contest and a bucking bull photo op are just some of the new engagements on this year’s Tractor Supply Fair Tour and Experience, an interactive mobile tour making its way to the country’s two largest state fairs in Minnesota and Texas, among other stops. Tractor Supply Company is a chain of […]

  • Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed
    B-to-B Events

    Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

    Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is […]