Tag: Event Marketer Magazine

While some brands relied on their football fan activation mainstays, others this year for Super Bowl 53 delivered fresh showstoppers across the host city of Atlanta.

Dieting is never easy, but the Whole30 program, which eliminates the intake of sugar, alcohol, grains, legumes, soy and dairy, can be particularly painful for consumers due to a lack of readily available Whole30-compliant products. But with more consumers jumping on the bandwagon every day, Applegate is working to change all that by offering an […]

The original Rao’s on 114th St. in East Harlem, New York City, the legendary and exclusive eatery established in 1896, was recreated in Chamblee, GA, for Super Bowl LIII in a hospitality program with Wheels Up, a private aviation company. VIPs, special guests and talent were invited for pop-up dinners by Rao’s executive chef Dino […]

The 2019 Sundance Film Festival, which ran Jan. 24 through Feb. 3, is a haven for brands targeting a film-loving and filmmaking audience. Not to mention all the celebrities and influencers who attend for the festival’s exclusive events, music concerts and premiere parties. Several brands leaned into experiential this year, with product demos, portrait studios […]

Soccer aficionados are some of the most passionate and dedicated fans on the globe. So naturally, when the 2018 FIFA World Cup kicked off in Russia this past summer, scores of brands capitalized on the super fandom ignited by this significant cultural moment, from Visa’s Everywhere Lounge hospitality program to Hyundai’s team slogan competition to […]