Tag: Event Marketer Magazine
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B-to-C EventsCharmin’s Van-GO Offers a Flushing Spin on the On-Demand Service Trend
New Yorkers know it’s not always easy to find a (clean) public bathroom, so Charmin, famous for its potty programs that pop-up when and where consumers need them most, capitalized on the on-demand delivery trend with… you guessed it… an on-demand bathroom. Two Charmin Van-GO branded converted box trucks traveled to high-traffic areas in Manhattan […]
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B-to-B EventsPurchasing Power Engages Clients with its First Experiential Tour
Purchasing Power, a voluntary employee benefit brand, for the first time leveraged experiential marketing with a mobile tour to engage clients and customers using its purchase program and financial support services as well as prospective clients. The tour traveled in a “Fueling Financial Wellness @ Work”-themed 45-foot branded coach, launching May 31 at Purchasing Power […]
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B-to-C EventsSummer of Mars Experience Tour Targets the Next Generation of Space Explorers
In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the Kennedy Space Center has launched the Summer of Mars Experience Tour, which in July and August is traveling along the East Coast with a Mars Rover concept vehicle and high-tech interactives. The tour ties in with the Summer of Mars […]
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B-to-C EventsHow S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media
S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through […]
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B-to-C EventsPhoto Tour: Lancôme Gives its ‘Uptown’ Brand the ‘Downtown’ Treatment
Lancôme on June 14 once again invited beauty editors and influencers into its “house,” or maison—Maison Lancôme, that is—for a hands-on, highly curated experience with the brand’s latest lines of color, skincare and fragrance. While last year the event took place at the Academy Mansion in New York City, a historical venue on the Upper […]