Tag: event exchange
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B-to-C Events
EM Executive Chat: Six Questions with Visible’s CMO
If you haven’t heard of Visible, the all-digital, low-cost wireless service that utilizes Verizon’s network, it’s likely only a matter of time before you get acquainted. The (newish) brand has been making the experiential rounds throughout 2019, offering pop-ups in New York and Austin, community engagement experiences in its hometown of Denver and fireside chats […]
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B-to-C Events
EM Executive Chat: Inside Amazon Prime Video’s ‘Garden of Earthly Delights’ at SXSW
Amazon Prime Video made its SXSW debut in Austin this year with a garden of earthly delights filled with festival-friendly activities like hair braiding, Boomerangs, puppy cuddling and live music. Each touchpoint reflected the storyline of Amazon’s upcoming series “Good Omens,” in which an angel and a demon partner up to save the world ahead […]
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B-to-B Events
Visa Talks Empowering Female Entrepreneurs with ‘She’s Next’ Event Program
Visa kicked off a year-long, global experiential program in January that supports female entrepreneurs as they build and advance their own businesses. The campaign, She’s Next, Empowered by Visa, features a series of activations at tentpole events—the Super Bowl, New York Fashion Week and the FIFA Women’s World Cup in France this summer—anchored around workshops […]
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B-to-C Events
Courting the Film Industry: CNN Worldwide CMO on Activating at Sundance
For brands seeking to engage an audience of creative storytellers, film industry folk, celebrities and indie film enthusiasts, the annual Sundance Film Festival, which kicked off Jan. 24 in Park City, Utah, is the place to be. Along Park City’s main drag are a limited number of venues that transform each year into branded lounges […]
