Archive

Tag: Event Agency

  • B-to-C Events

    Five Ways to Tap Into the ASMR Trend

    ASMR is trending, but doing it well takes more than a light touch   If you’ve ever felt that lovely tingling sensation while having your hair brushed or heard something in such a tone it made you shiver, then your body has experienced ASMR, or an Autonomous Sensory Meridian Response. All the rage on YouTube, […]

  • Consumers Brush Their Teeth on the Streets with the 'Spyt' Scooter by Hello
    B-to-C Events

    Scooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station

    If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has […]

  • Technology, Lifecycles: More Key Insights from the Millennial Impact Report
    B-to-C Events

    Technology, Lifecycles: More Key Insights from the Millennial Impact Report

    More evidence that millennials aren’t as tech-obsessed as marketers might think. Among key findings for researchers in the 2019 Millennial Impact Report, which includes data analysis from 10 years of studies on millennials and causes, is the role of technology in the lives of millennials and how they leverage technology to engage in causes and […]

  • M&M’s Revs Up its NASCAR Sponsorship with a Glampground for Fans
    B-to-C Events

    NASCAR Fans Go Glamping with M&M’s at Summer Races

    Music festivals like Coachella may have put branded glamping on the map, but M&M’s this summer is offering an all frills, no fringe, approach to the trend with the M&M’s Glampground at NASCAR races. As the official chocolate of NASCAR, the brand is giving fans the opportunity to purchase packages that include an overnight stay […]

  • Brand X Challenge
    B-to-C Events

    Inside the Brand X Challenge: The Next Generation of Experiential Marketers

    Welcome to the Brand X Challenge. In an effort to raise awareness for the experiential industry as a potential career path—thereby “priming the pump” today for tomorrow’s talent pool—Event Marketer, leading event agency MAS Event + Design and Uber teamed up on a national student experience design competition. The Brand X Challenge invited students across the […]