Tag: EMS

The ultimate industry reunion is on the horizon. For the first time in nearly two years, event professionals will have the opportunity to raise a glass with their peers in the flesh at the 19th annual Experiential Marketing Summit. Taking place Oct. 5-7 at Chicago’s McCormick Place, the event will once again serve as the […]

Following a year marked by constant chaos and disruption, the experiential marketing industry came back strong in 2021. And to support the event professionals making that seismic shift from “freak-out” to “full steam ahead,” we kicked off the first half of the year by delivering the educational resources needed to help fuel the industry’s next […]

We’re back with more insights from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “‘Agile’ Event Management Tips for PR Activations: The BMW Vision iNext World Flight.” Here’s the scoop: Plenty of effective marketing campaigns owe their initial success to buzz-building press events […]

We’re back with more event inspiration from the speaking faculty at the Experiential Marketing Summit, this year May 14-16, at Caesars Palace Las Vegas. Today’s session preview: “The New Shareholder Meeting.” Here’s the topline: Walmart’s annual Shareholder Meeting is a key driver of education and motivation amongst 14,000-plus shareholders and employees. But the success of […]