Tag: diversity
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B-to-C EventsHow a Mercedes-Benz Culinary Series is Sparking Connections with a Digital Table
Picture this: You get invited to an intimate dinner at an upscale L.A. restaurant with a speakeasy vibe, and when you’re shown to your seat, the table’s surface is all digital and serving up content for the evening. That’s one of the experiences 50 attendees took part in at Mercedes-Benz Presents The Table, hosted at […]
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B-to-C EventsWhen the Brit Awards Ignored Female Artists, Budweiser Built Them a Stage
Budweiser’s roots in music run deep, so when the UK’s prestigious Brit Awards failed to nominate a female in the 2023 Artist of the Year category, the king of beers took matters into its own hands and passed the mic to underserved artists. On the eve of the Feb. 11 awards event at London’s O2 […]
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B-to-B EventsQ&A: Shelley Zalis, CEO at The Female Quotient, on CES’s Annual Equality Lounge
Tucked away on the 58th floor of the ARIA Resort & Casino’s Sky Suites in Las Vegas, The Female Quotient’s annual Equality Lounge brought together CES 2023 attendees and Fortune 500 executives for two days of sessions and networking. Serving as CES’s Official Equality Partner for the fourth year in a row, The Female Quotient […]
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B-to-C EventsMorgan Stanley Rockets into Times Square with a Women’s Spacesuit and a Mission to Break Barriers
Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings […]
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B-to-C EventsDiversity in Events: Forbes Offers Six Tips for Success
Every decision that an event marketer makes—and uses their budget for—offers an opportunity to advance diversity.