coronavirus Archives - Event Marketer

Posts tagged with ‘coronavirus’

April 17, 2020

Join Us Weekly for Operation: Recovery—Preparing for the Event Industry’s Comeback

Each week we’re sitting down for virtual chats with event professionals to discuss the COVID-19 pandemic’s impact on the industry, and what comes next. Our featured panelists this week are: Tracey P. Shechtman, VP-Global Experiences + Brand Partnerships, American Express Dan Preiss, Senior Director-Global Brand and Experiential Marketing, Dell WATCH NOW—IT’S FREE   Tweet us...

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April 13, 2020

How Chaco Footwear Gave its Canceled Experiential Programs New Life

The first quarter of the year was going to be a major kicking-off period for Chaco’s 2020 experiential programs. The Michigan-based outdoor lifestyle footwear brand was gearing up to launch two tours—one from SXSW, and one from Portland—when event cancellations and restrictions in response to the COVID-19 pandemic came down in domino effect. The easy...

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April 13, 2020

Research: 15-Plus Data Points on the Impact of COVID-19 on Marketers

The situation with COVID-19 is so unpredictable, that many marketers can’t foresee what’s going to happen in a few weeks, let alone a few months. But a number of reports that have recently emerged are helping shape the predominant headlines on the pandemic’s impact for marketers and the industry at large. Let’s dig in. You...

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April 6, 2020

Jones Soda Makes its Move into Esports with a Sim Racing Digital Sponsorship

The live event space is on pause, but the stay-at-home economy is opening up opportunities for brands to expand their portfolios and their reach. In March, Seattle-based Jones Soda made its move into esports by signing on as title sponsor for the Last Chance Qualifier competition in The Race All-Star Series. The five-week sim racing...

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April 6, 2020

Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic

The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at...

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