Posts tagged with ‘College Football Playoff’

February 13, 2023

How Allstate is Leveraging its CFP Partnerships to Own the College Football Scene

You might say that attendees of the 2023 College Football Playoff National Championship weekend in Los Angeles were in good hands. Since the inception of the ESPN-backed tournament nine years ago, Allstate has served as title sponsor of the weekend’s biggest events—Party at the Playoff and the Championship Tailgate. So it’s no wonder that between...

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