Posts tagged with ‘coffee events’
HIMSS26: Corporate Exhibitors Talk Booth Design and Engagement Strategies
With the theme of reimagining health through information and technology, the 2026 HIMSS Global Health Conference and Exhibition brought together more than 28,000 clinicians, executives, policy makers and industry leaders from across the world to the Venetian Expo Center in Las Vegas on March 9-12. From the rise of AI agents to the ease of...
Experiential Trend of the Week: Beauty-themed Cafés
From the coffee bars dominating the trade show sector to the offbeat raves taking place at local cafés, coffee culture has been permeating programming across the event industry for some time. Now, a new twist on coffee shop experiences is brewing: the beauty-themed café. Stylish, shareable, sample-heavy and brimming with latte art, these pop-ups are...
The Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.
How Nespresso Turned a New York City Elevator into a Mini Café
Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally. On March 7, to showcase the functional features of its smallest coffee machine, Vertuo Pop, the brand transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café.