Tag: Coachella
-
B-to-C EventsPhoto Tour: HP Invites Millennials to Create, Reinvent and Share at Coachella
As part of its strategy to connect with millennials, HP powered up interactive experiences that got music- and art-loving Coachella attendees hands-on with its technology. From an 11,000-square-foot dome called “The Antarctic” to additional activations in the HP Lounge, attendees tinkered with HP’s inking capabilities to create custom bandanas and toyed with light designs in […]
-
B-to-C EventsCoachella 2017 Roundup: Experiences in the Desert
Ahhhh… Coachella. It’s the hottest ticket in April taking place in the desert oasis of Indio, CA. Aside from the A-list musical talent and scenery, the festival has spawned fashion movements and is prime real estate for celebrity spotting. It’s also a hotspot for brand activation and ancillary events as marketers take advantage of the […]
-
B-to-C EventsSteal-Worthy Ideas from Fashion Brands at Coachella
Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.