Posts tagged with ‘CMO’

February 10, 2021

SelvaRey Rum CMO Brielle Caruso on Experiential Marketing Post-Pandemic

After years of planning and countless rounds of creative, last November SelvaRey Rum launched a packaging and visual rebrand. Owning the tagline “Tropical luxury, wherever you are,” the Bruno Mars-owned spirit has positioned itself as a slice of paradise quarantined consumers can enjoy during the pandemic. For now, the brand’s marketing is characterized by dreamy...

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October 28, 2019

How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand

There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data...

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