Archive

Tag: Citi

  • Citi Infuses Social Currency with a Charitable Twist at Taste of the Nation Events
    B-to-C Events

    Citi Ties Giving into Hashtag Use at Taste of the Nation

    Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’ passion for photographing food they eat. The event series, which benefits the No Kid Hungry campaign by the nonprofit Share Our Strength, visited New York City on April 18 at the Brooklyn Expo Center and involved about 70 local food, […]

  • Grammy Week: Citi Sound Vault Offers Intimate Concerts
    B-to-C Events

    Citi’s Intimate Year-Round Concert Platform Takes Over Grammy Week

    What began as a curated entertainment platform to give cardmembers access to concerts that have traditionally been reserved for industry insiders at Grammy Week has evolved into into a year-round program for Citi and partner Live Nation. The event series, Citi Sound Vault, offers Citi cardmembers unrivaled access to top artists in intimate venues. This year’s program, which kicked off during Grammy […]

  • Citi’s 'JOYTM' Dispenses Surprise and Delight in New York City
    B-to-C Events

    Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC

    Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task, but Citi on Nov. 14 had New Yorkers jumping for joy with its “JOYTM,” which looked like a standard ATM from the outside, but offered a surprise and delight twist. Instead of cash, the machine dispensed tickets that could be […]

  • Citi Promotes its Prestige Card With a Curated Dining Event
    B-to-C Events

    Citi Treats Cardmembers to a Curated Dining Experience at One World Observatory

    It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint. […]

  • Next-Gen VR: How Jaguar, Citi and Samsung Transformed VR Activations Into Group Experiences
    B-to-C Events

    Next-Gen VR: How Brands are Turning VR Activations Into Group Experiences

    Most VR experiences are rather isolated ones. A user straps on the goggles, grabs a controller and gets into the action. Jaguar turned that paradigm on its head with a multi-user VR launch for its new electric I-PACE concept car on Nov. 14, two days prior to the LA Auto Show. Seated at tables of […]