Archive

Tag: Bud Light

  • miller-high-life-champagne-brand-ambassador_man with sash at desk
    B-to-C Events

    Brands are Carving Out a New Staffing Position: Chief Brand Ambassador

    The everyday brand ambassador plays an important role in connecting brands with audiences, but lately, companies are carving out a new, loftier position built for superfans: chief brand ambassador.

  • Millennial marketing
    B-to-C Events

    How Brands ‘Win with Millennials’ and More: Six Things Marketers Have Said

    Before ball pits and Instagram museums were making mainstream news, experiential marketers were carefully chipping away at strategies to engage the once dismissed millennial generation. Armed with insights that millennials craved experiences over things—shared experiences, especially—brands recognized a pathway for engagement through experiential programs. The Case Foundation’s latest Millennial Impact Report details 10 years-worth of […]

  • Bud Light Courts Texans With Beers and Barbecue at NFL Draft
    B-to-C Events

    Bud Light’s NFL Activation Taps Into Texas Pride

    As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As […]