Tag: brand partnerships

Everyone wants a taste of the good life, and to promote the debut of “Doctor Odyssey,” a series set aboard a luxury cruise ship, ABC delivered. Ahead of the show’s Sept. 26 debut, the brand launched a multifaceted campaign that plucked people out of their everyday lives and planted them directly into the series’ opulent […]

Combining ice cream and facials seems like an unlikely duo, but Glowbar turned it into a sweet deal for its first activation in Philadelphia. New to the city, Glowbar sought to drive awareness of the brand and the skincare services and facial treatments available at its recently opened locations in Philly’s Rittenhouse Square and Bryn […]

Fans have been flooding the grounds at the USTA Billie Jean King National Tennis Center since Aug. 26 to catch the action at the 2024 US Open tennis tournament in Queens, NY. In fact, this year’s Opening Day drew 74,641 fans, marking the biggest single-day crowd in the event’s 56-year history. And that’s been a […]

When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? […]

Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to […]