Tag: brand community

How do you translate business messaging to a playful, children’s museum-like experience? Ask Reddit. With more than 16 billion posts and comments, it’s a unique content hub powered by conversations in active and vibrant communities, and the next frontier for brands looking to tap into the power of contextual and interest-based advertising.

Community building is more important than ever for annual events to thrive today, and web-based design platform Figma has found success in not only supporting the community but letting the community take the reins of its five-year-old user conference, Config. And it’s paying off. The community of users (product designers, builders and marketers) helps populate […]

In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from […]

With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics. Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through […]

Every event campaign yields lessons learned, something frozen fruit brand Wyman’s, which just wrapped its second-ever mobile tour, can attest to. From June to October, the brand was on the road in its blueberry-covered Bee Wild Mobile, and for the first time, ventured beyond its home state of Maine. Along the journey, Wyman’s hit different […]