Tag: back to school
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B-to-C EventsHow Back-to-School Skincare Purchases are Driving CeraVe’s First-ever Mobile Tour
To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap […]
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B-to-C EventsIdeas Roundup: Back-to-School Event Campaigns for Every Age
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to […]
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B-to-C EventsHow Shipt Got a Jump on Back-to-School Shopping with a Bright Green Bus
Same-day delivery app Shipt put its own spin on a ubiquitous back-to-school symbol—the yellow school bus—with the launch of a mobile tour designed to demonstrate the ease of ordering school supplies through its service. Anchoring the tour—which visited New York City, Boston, Philadelphia and Baltimore from July 20 to Aug. 2—was a branded bright green […]
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B-to-C EventsGoGo squeeZ Partners with Crayola on a Colorful Back-to-School Campaign
Back-to-school involves pencils, papers and books, as well as shopping for lunch and snack items amid the vast packable pouch category. To help its fruit, veggie and yogurt blends make the cut—or, cart, that is—GoGo squeeZ this year partnered with Crayola on special-edition, drawable packaging and then activated the concept at scale with a GoGo […]