Tag: ASMR

Whether emotional, physical, or a combination of the two, event marketers are in the business of making people feel. So it was only a matter of time before the industry transformed ASMR from a YouTube phenomenon into a real-life engagement tactic. And as consumers increasingly seek more visceral experiences, that tingling sensation is helping to […]

This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.

This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.

We attended an Airbnb Online Experience. It gave us hope for virtual engagement Among the building blocks of experiential are trial, connection and creation—aspects of the live event essential to memory-making that aren’t as easily replicated in a digital setting. As event marketers shift their focus to digital and to virtual events, the challenge lies […]

ASMR is trending, but doing it well takes more than a light touch   If you’ve ever felt that lovely tingling sensation while having your hair brushed or heard something in such a tone it made you shiver, then your body has experienced ASMR, or an Autonomous Sensory Meridian Response. All the rage on YouTube, […]