Tag: art
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B-to-C EventsCocktail Art: Bombay Sapphire Sensory Auction Inspires Creative Pairing
Bombay Sapphire disrupted the art scene with its first-ever Sensory Auction held on Oct. 19 in New York City’s Lume Studios. Part of the brand’s Stir Creativity platform, the activation offered art lovers the opportunity to bid on an original piece of art by contemporary sculptor artist Dan Lam—not with dollars, but with their emotional […]
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B-to-C EventsIt’s Gogh Time: Immersive Van Gogh Experience Invites Consumers to Step Inside the Artist’s Works
New Yorkers can step inside a Van Gogh painting this summer, immersing themselves in 30,000 square feet of projection-mapped walls featuring the artist’s most famous and color-rich masterpieces. “Van Gogh: The Immersive Experience,” an all-digital and handsfree exhibit running in New York City’s financial district through October, adds the touch of culture consumers have been […]
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Photo GalleryFour Steal-Worthy Strategies for an Art-Driven Marketing Event
Art, in all of its forms, can be a powerful engagement tool. It evokes emotion, inspires creativity and often educates observers in one way or another. Event marketers have been cleverly incorporating art-based engagements into their events for years, but a recent crop of brands, from hotels to banks, is turning art itself into the […]