Tag: anniversary campaign

This week’s hot takes on hot topics in experiential marketing cover Wendy's drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.

Social media threads and Reddit forums were lighting up ahead of the 2024 Essence Festival of Culture, presented by Coca-Cola, July 4-7, in New Orleans. This year marked the 30th anniversary of the annual multiday celebration of Black culture, music and food, and the media platform’s loyal followers were eagerly awaiting the release of the […]

For a legacy brand like Kohler, the message is as much about looking back as it is looking forward. At the industry’s largest annual trade event, the Kitchen & Bath Industry Show (KBIS), Jan. 30 through Feb. 2 in Las Vegas, Kohler married the past and the future with the message “Come All Creators” and […]

Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation. The experience is inspired by insights that show consumers have sought comfort in nostalgic activities, music and […]

Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that have rescued more than 75,000 birds and marine mammals affected by oil spills and environmental catastrophes with a press event and consumer experience in New York City’s Grand Central Terminal on July 19. The activation, designed to highlight four decades […]