Tag: 90s experiences
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Pop-Ups
Executive Q&A: Daiya CMO John Kelly Talks Nostalgia Marketing and Dairy-free Sampling
Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 […]
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Festivals & Fan Cons
How Dating Apps Are Going Offline to Combat the Loneliness Epidemic
It’s a brand-new year, and singles are taking the time to reflect, reset and restart their dating journeys with open hearts. The first Sunday in January is annually recognized as Dating Sunday, the busiest day for dating apps, and Tinder revealed the internal data to back this up: Swipe activity is nearly 20-percent higher than […]
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B-to-C Events
NBA All-Star 2024: First-time Sponsor Ticketmaster Shoots its Shot with a Retro Arcade
Ticketmaster’s retro arcade activation at NBA All-Star Weekend in Indianapolis offered basketball fans a chance to literally shoot their shot, but as a first-time sponsor, the brand was taking a shot, too.
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B-to-C Events
Balcony Party: Freeform Hosts an Outdoor Screening for the Premiere of ‘Cruel Summer’
The hottest event space is no longer the ballroom, it’s the balcony. For Freeform’s “Cruel Summer” premiere event on April 15, the network booked 80 hotel rooms at the Beverly Hilton hotel and invited talent, executive producers, press and influencers to watch the show on a giant screen from their balconies.
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B-to-C Events
Nostalgia Marketing: Four ’90s Experiences That Were All That and a Bag of Chips
Ahhhh… the ’90s. An era before social media and smartphones when “Tickle Me Elmo” caused a nationwide frenzy and the Spice Girls reigned supreme. It was a simpler time for many, and in today’s hectic world, harkening back to the beloved decade is a welcome form of escape. Savvy brands have been reviving the era […]




