Posts tagged with ‘10 Minutes With’

August 21, 2025

10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV

Our monthly interview series continues as we sit down virtually with Shawn Silverman, global head of marketing at Pluto TV. The free streaming television brand brought to life its integrated “Summer of Cinema” campaign with a giant popcorn bucket-inspired activation, which was also housed in Paramount+’s The Lodge experience on-site at San Diego Comic-Con. In this...

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August 19, 2025

10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health

For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a global innovator in animal health with a multi-exhibit experience that showcased new products and connected with veterinary professionals in personalized, memorable ways.  Designed for education and engagement, the 50×60-foot corporate exhibit featured product-focused zones with hands-on engagements and custom workstations,...

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December 13, 2024

Q&A: 10 Minutes With Exhibit Design Icon Mitchell Mauk

Exhibit design is a confluence of architecture, technology, innovation, and even fine art, says Mitchell Mauk, founder of California-based Mauk Design. With over 30 years of experience designing for clients such as Apple, McDonald’s, Duncan Aviation, and PlayStation, and even doing advanced furniture design for Herman Miller, Mauk still lets communication drive his designs for...

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October 14, 2024

Q&A: 10 Minutes with Luiz Pustiglione of Caterpillar Inc.

It’s not every day that you need a foldout map to navigate a trade show exhibit… Flanked by towering trucks and equipment, the 56,000-square-foot Caterpillar exhibit at MINExpo INTERNATIONAL 2024 invited attendees to the mine site of the future, showcasing the latest in automation, sustainability and energy optimization, among other areas. The footprint layout was...

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September 13, 2024

Q&A: 10 Minutes with John Blyth of Ricoh

When you’re exhibiting among a literal sea of graphics at the world’s biggest trade show for printing, storytelling can make the difference between an exhibit with a flat message versus one that is three dimensional. For Ricoh, a multinational imaging and electronics company, design and messages inspired by the brand’s Japanese roots helped place personas...

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