Objective of Event: Generate PR impressions (on social and traditional media)

Having the chance to reenact the famous sofa-moving “PIVOT!” scene or sit on that big comfy coffee shop sofa? Could “Friends” fans be any more excited? (Also, what’s with all the sofas?) To celebrate the 25th anniversary of the sitcom’s premiere, AT&T and Warner Bros. Television transformed a 24,000-square-foot AT&T retail space into an immersive […]

At the Sundance Film Festival, United Talent Agency took over a private residence off of the main drag, but not too far away from all of the action. Guests were treated to a comfortable but elegant experience (and breathtaking mountain views). The venue hosted an array of events—a panel discussion on food inequality, an art […]

Ford was thinking big for the introduction of the 2020 Explorer SUV. For an event at Ford Field, home of the NFL’s Detroit Lions, the automaker set up a stage with a 16,200-square-foot projection screen. A smaller screen behind it complemented the flat-field projection and created a visual dialogue between the two. As for the […]

Taco Bell fans got to live más at a Palm Springs, CA, hotel the brand took over for five days. The event was an immediate hit: All available rooms sold out within two minutes. Events like “Happier Hour,” music performances and (OMG) Taco Bell room service breakfasts echoed the brand’s loco vibe. And the design […]

Aimed at automotive journalists, Escapeville introduced the latest model of Ford’s “urban SUV” while showing off its new design and capabilities. The event took place at a venue that no other automaker could lay claim to—Dearborn, Michigan’s Greenfield Village, which was founded in 1929 and is home to unique or significant buildings that were bought […]