Objective of Event: Generate PR impressions (on social and traditional media)

Tinder’s 30-foot-tall Pride Slide activated in honor of World Pride in New York City was designed to rally support for the Equality Act. The rainbow-themed double-slide accessed via stairs and an upper deck was exactly 30-feet long, which represented the 30 U.S. states that at the time did not have non-discriminatory laws in place. Each […]

Missy “Misdemeanor” Elliott has become a music video icon, so to drive tune-in to the MTV Video Music Awards, during which the artist would become a Video Vanguard Award recipient, MTV decided to recreate her most iconic video moments. The resulting Museum of Missy Elliott pop-up exhibit served as an interactive, bookable consumer experience primed […]

Alright, first things first. For its reveal of the hotly anticipated Mustang Mach-E all-electric SUV, Ford barged right into its new competitor’s backyard. The event was held at the Jet Center in Hawthorne, CA—a five-minute walk from Tesla’s design center. Electric or not, that’s a muscle car move. Now about that stage. Or actually, stages, […]

While we don’t think AB engineered an event marketing program just to win our highly coveted Best Outdoor Environment award, you’ve gotta hand it to them for taking the “outdoor environment” part very seriously. The hook? Fans needed to use clues on social media to find a 3,000-square-foot campsite in an extremely out-of-the-way place: the […]

In the city where Michael Jordan became a legend, Nike’s Jordan brand made a big—and we mean big—splash around the NBA All-Star Game. To excite basketball fans and sneakerheads, the brand took over 100,000 square feet of an armory building, deploying design elements drawn from the Second City’s distinctive neighborhoods and transit lines, and emphasizing […]