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To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited) and the clothing company’s 30th anniversary, on May 14 the brand threw a buzz-inspiring fashion show at Experience Square, the outdoor property just outside the New York Stock Exchange.

Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus event to a multi-night engagement platform. Now in its third year, the tour is hitting nine campuses from April to May, and picks up again June 10 at Bonnaroo in Manchester, TN. Rather than engaging students between classes, the new strategy allows the network to interact with more than 2,000 students each night.

Over 40,000 attendees and 1,000 exhibitors came to experience the latest in wireless technologies at the CTIA Wireless 2010 trade show, held March 23 to 25 at the Las Vegas Convention Center. Brands not only launched new products but also came through with brand-new kits and cutting-edge display technologies, giving hope that the worst might be over. Say it with us, people: halleluja!

Music. It’s the universal language. What better way to connect with audiences than by playing tunes that energize, motivate or set a mood. And now, thanks to iTunes playlists, brand marketers can capitalize on the music they play at events and conferences to extend the life of the experience and sometimes even do a little good along the way.

Eco-friendly home care company Method on May 13 launched “Laundry Smarts,” the second phase of a campaign designed to raise awareness for its new laundry detergent, which hit shelves earlier this year. The program combines an interactive mobile clothing donation truck in New York City with several digital elements including a microsite and video launched last week on laundrysmarts.com, where visitors can take a laundry quiz, read and share tips, as well as enter a sweepstakes to win a Whirlpool Brand washer and dryer and year’s supply of Method Laundry Detergent.