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Planters is crossing the country this spring and summer in a brand-new mobile vehicle called the Nutmobile, a 25-foot 2011 Isuzu Series NPR truck that runs on biodiesel, is powered by solar panels and a wind turbine and features flooring made from reclaimed wood (Build: Turtle Transit, Lancaster, MA). The Naturally Remarkable Tour kicked off Feb. 23 and is visiting 16 cities through August where the brand will sample its products and spread its eco-friendly message.

2K Sports, the maker of the Major League Baseball 2K11 simulation-based video game, on baseball’s Opening Day launched the $1 Million Perfect Game Challenge, a contest in which gamers try to pitch a perfect game using the latest edition of the MLB 2K series. The launch event took place at the MLB FanCave in New York City where attendees, beginning at 12:01 p.m., could test their gaming skills at one of four pick-up-and-play PS3 kiosks.