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The Super Bowl Village, the official fan zone for Super Bowl XLVI in Indianapolis, has been the center of activity in the week before the big game on Sunday, Feb. 5, and this year the Super Bowl Village Host Committee that handles the activations around the game has set out to bring some of the experience to the online audience, too.

Trip Advisor for Business, the b-to-b division of travel site TripAdvisor, in January held a master class for members of the hospitality industry at Atlantis Resort in the Bahamas. The division, which launched in May 2010, gives hotel operators, restaurants and attractions access to TripAdvisor’s 50 million monthly visitors.

During the Atlanta Hawks vs. Cleveland Cavaliers game on Saturday Jan. 21 in Atlanta, the Georgia Lottery activated a 3D light show during halftime to introduce the new $2 Powerball game. The game was launched throughout the Lottery’s more than 40 participating Powerball states on Jan. 15. This was the first time that any of the Lottery regions executed an experiential campaign to educate the public about the game, and the Georgia Lottery decided to do it during the basketball game to promote the program on a large scale to a diverse audience, and capitalize on its sponsorship.

In year one of a four-year partnership with Vail Resorts, Cadillac in December activated a brand experience called Cadillac Ice Drive. The program, which took place Dec. 21-23, showcased the luxury vehicle’s safety technologies on slick surface conditions to vacationers at the upscale resort.

On Jan. 20, vodka brand New Amsterdam kicked off its old school barbershop experience targeting millennial males at the opening night party at the Slamdance Film Festival in Park City, Utah. The 10-foot by 20-foot experience features a dark wood bar, shaving stations and a shoe shine chair. It will be traveling to various markets in the coming months.