Latest

Sochi Source is a mobile, real-time Olympic games event management tool that lets hospitality teams streamline onsite communication and manage athletes’ schedules.

No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment. Picture this. You had 3,000 of your best customers, closest partners, and top prospects seated in […]

The venerable camping music festival outside Nashville serves up authenticity and positivity   If there’s one obvious sentiment at Bonnaroo, it’s that people are happy. Event staffers are happy. Campers, waiting in long lines and hauling in equipment for the four-day music and arts festival, are happy. And from what we saw, the brands activating […]

Mountain High Yoghurt is taking sampling up a notch with an eight-week tour throughout California that incorporates content creation, social amplification and engagement in a consumer-centric experience. The tour, which is visiting fairs, festivals, house and garden shows and making retail stops, is housed in a food truck with an awning that shades a family-friendly […]

Ever mindful that to engage with fans, you have to offer them something that they really need or want, American Express  switched up its U.S. Open golf sponsorship activation, which took place June 18-21 at Chamber Bay Golf Course in University Place, WA, to emphasize the mental aspects of the sport. “We know through our […]