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Organic Valley, the natural foods brand, for two days in April activated a pop-up coffee shop in New York City’s Nolita neighborhood to promote its Half & Half cream product. Writer and food stylist Sweet Paul hosted the event and Gerrit van Tol, an organic farmer from Washington state, talked about cows and organic farming. […]

Ditching staged presentations in favor of block party-style interactions, AOL transformed South Street Seaport in Lower Manhattan for its 2016 NewFront on May 3 with live music and activations. The “choose your own adventure” tactic paralleled the AOL user experience and how consumers curate content today, while introducing media buyers to its digital line-up this […]

Transforming robotic networking into a bicoastal adventure, Marie Claire on March 21 connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride. […]

We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place at the Colorado Convention Center May 4-6, attracted more than 1,400 attendees across the event marketing industry. There was networking, demos in the Solutions Center, cheers at the 2016 Ex Awards Gala, and a night of mayhem to let loose […]

21 ways to engage, excite and resonate with today’s internal teams.