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Propel is promoting the reformulation of its flavored water product (now with more electrolytes) with fitness events offering its workout enthusiast target the opportunity to take part in some of the hottest exercise trends today. Called Propel Co:Labs, the pop-up studio program activated in Los Angeles April 29-30, and will open in New York City […]

More than 80 dirt-sport athletes, outdoor adventurers and social media influencers headed to the desert hills of Hualapai, AZ, for Hotel Tacoma, a three-day experience that gave a whole new meaning to the term “hotel."

With "Bring the Parks to You," Humana and GMR Marketing utilize virtual reality to bring seniors the experience of visiting US National Parks.

Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up experience that highlighted the brand’s commitment to producing fresh, handmade products. Set in Millennium Park just outside Chicago’s famous Cloud Gate sculpture (“the bean”), the brand brought its Lush in the Park experience to more than 3,000 consumers, ultimately dishing […]

What are the top event factors that make a conference exceptional? We surveyed 150 IT professionals to find out what matters most to them.