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Fashion Week has a rival—Coachella. Over the last few years, fashion has dominated the conversation surrounding the Indio, CA-based music festival.

You can’t go a month without hearing about the opening of another TV show pop-up food and beverage experience. Brands, event professionals and other partners are breathing new life into TV classics by harnessing the power of super fans, nostalgia marketing and foodie and coffee culture. For a taste of the TV show pop-up tactic, […]

There's both an art and a science to effectively pricing an event. Any strategy for maximizing your event's attendance and revenue is built on a business school staple: the price-demand curve. In this e-book, we explore multiple tactics employed by the typical event marketer when determining proper pricing for an event, as well as the thinking behind the decision-making.

Whoa. It’s the word the Consumer Technology Association (CTA) frequently uses to describe CES. For the last 50 years, the show has propelled the evolution of technology by fostering innovation and collaboration among some of the tech industry’s brightest minds.

Jack Daniel’s, the world’s best-selling whiskey brand, launched Motel No. 7, a pop-up experience that on its opening night in Brooklyn became the top trending hashtag in New York City.