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B-to-B EventsThe 2025 Women in Events Roundtable
This year's invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves...
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Agency LifeAgency News: Spiro Announces its Acquisition of 2Heads
Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative agency known for work across North America and Europe. Founded in London in 1983, with locations in Los Angeles and Montreal, 2Heads’ portfolio reaches across aerospace, technology, financial services and consumer brands. Spiro is a part of GES, founded in […]
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B-to-C EventsThe Brief: Roman Convoys and Parking Parties
This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.
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Pop-UpsExperiential Marketing Trend of the Week: Listening Booths
In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]
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B-to-C EventsWomen in Events 2025: Meet Meredith Diehn
Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I always look for posters of the map and lineup or schedule so I can take a picture of them […]
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