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Motivating your team is key to the success of any event marketing endeavor. Your team puts in long hours, spends countless nights away from home and plays a major role in ensuring the event goes off without a hitch. The best managers know how to keep their team going when the going gets tough, when […]

Working in the event industry is not for the faint of heart, but one of the perks of the biz is the opportunity to travel. Problem is, event marketers often spend their down time returning emails or planning their next meeting rather than taking advantage of their surroundings. That’s where EM comes in. Our “Experiential […]

Any seasoned business commuter knows it--work travel is a grind. Putting on hundreds of events around the globe each year means Opus has seen it all. In this e-book, Opus gathered tips from the events industry's most grizzled road warriors to keep you safe, sane, and successful on the road.

In Episode 2, a journey spanning trends, the best of “South By” and account-specific marketing…

To drive sales of candles and give the brand an off-the-supermarket-shelf presence, Glade hosted a pop-up in the Meatpacking District of Manhattan that offered consumers a multisensory pop-up experience.