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As a kid, did you ever want to walk on the moon? Maybe you still dream of going into space one day. Thanks to a donation, a lucky group of second graders at St. Albert the Great School in Kettering, Ohio step foot on the moon every time they walk into their classroom.

Inside Netflix’s “Luke’s Coffee Day,” a takeover of more than 200 mom and pop coffee shops across the country (Allied Experiential, New York City). The campaign won a 2017 Ex Award and the People’s Choice Award.

From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one slice of a fan’s experience with his or her favorite sport.

See how your incentive travel strategy could be (and should be) driving results like sales and ROI.

The Experiential Marketing Summit might be a wrap, but, along with conference swag, we packed away a suitcase’s worth of takeaways for event marketers of all kinds. If you missed out—don’t worry! We took notes. Here are seven useful lessons we took away from the Event Marketer Experiential Marketing Summit.