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In Episode 6, we cover chocolate pugs, aquariums at events and three big up-and-coming trends…

For two days during the week leading up to this year’s US Open, the United States Tennis Association transformed New York City’s seaport district into a mini version of the Billie Jean King National Tennis Center in Flushing Meadow, Queens. The US Open Experience, which took place Aug. 24-25, built on previous smaller scale events […]

At Hype, we understand the importance of training our staff to their full potential. Although it may seem more efficient and easy to schedule a training call or video conference, nothing compares to a face to face training.

The Honda Civic Tour is back, this time with American pop rock band OneRepublic as headliners. The summer tour, now in its 16th year, also features a culinary pop-up in 10 markets called Civic Tour City Flavor, a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the musical group and a contest […]

If experiential marketing is about creating lasting memories, then Spectacles are the modern event marketer’s new best friend. The smart glasses, released last fall, were developed by Snap (formerly Snapchat)