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Limited Too, the once discontinued and then resurrected iconic children’s brand that brought sparkle to ’90s fashion, embraced the pop-up retail trend with a back-to-school mobile pop-up shop in New York City, Aug. 6-10, marking the Bluestar Alliance brand’s official return to the “physical” shopping landscape after its digital-commerce relaunch in 2015. The 527-square-foot shop […]

VideoBooth just packed up in the San Jose Convention Centre after

It may have been a dreary day at Pocono Raceway in Long Pond, PA, but that didn’t dampen the spirits of the sports car fans and aficionados who came to participate in the Porsche Destination Drives Experience. Event Marketer headed out to the track for the day’s morning session (there was an afternoon session each […]

In Episode 6, we cover chocolate pugs, aquariums at events and three big up-and-coming trends…

For two days during the week leading up to this year’s US Open, the United States Tennis Association transformed New York City’s seaport district into a mini version of the Billie Jean King National Tennis Center in Flushing Meadow, Queens. The US Open Experience, which took place Aug. 24-25, built on previous smaller scale events […]