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For the agency community, RFPs can be, well, painful. We asked a few industry veterans to name the one thing they’d change, if they could. (Hint: these things are probably on your wish list, too.) Here’s a look.   1. Offer access to decision-makers Given the amount of investment required of agencies to participate in […]

If you’re one of the many event marketers who keeps a close eye on pop culture trends, you know that CBD-based products have become all the rage. CBD, or cannabidiol, is one of the non-psychoactive chemical compounds found in cannabis, and has seen explosive growth in the marketplace thanks to health benefits ranging from anxiety […]

Most industry vets know that the first thing an attendee is likely to complain about at an event is the food and beverage selection. That makes delivering a high-quality, on-trend F&B menu a top priority for many an event marketer. Helping guide the way is the National Restaurant Association’s annual “What’s Hot” culinary forecast, a […]

Even with successful events under your belt, it’s important to recalibrate your approach...

Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play with the toy vehicles in their rooms on up to adult Hot Wheel collectors.