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We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is in the bag, and we’ve learned plenty. Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if we’re honest, booze. It attracts a crowd that […]

This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ […]

We spent three days embedded in the “Land of Opportunity” to discover how Walmart’s biggest event unfolds We’re standing on the sidelines as performers rehearse for the opening act of Walmart’s annual Shareholders Celebration, an internal event attended by nearly 14,000 of the retailer’s associates and stakeholders, when it occurs to us that the show […]

When we think about Pride Month today, visions of parades, rainbows and celebratory events often come to mind. It’s hard to believe that just a few decades ago, discrimination against the LGBTQ community was rampant and police raids at LGBTQ hangouts were widespread. But in June of 1969, when New York City police raided the […]

Brands activating for an esports crowd take note: competitive players—and the fans who adore them—are no longer relegated to the age-old stereotype. You know, the one in which a lone player holes up in his basement for hours on end, hopped up on caffeine, speaking to no one. Esports fans have diversified beyond this cliché, […]